Exclusive: TikTok’s Uncertain Future Gives Advertisers Pause
“A lot of brands are going back to ‘wait and see’ until the acquisition talks pan out or Trump’s executive order goes through,” she added.
The Information August 17, 2020: Until recently, restaurant chain The Halal Guys was considering advertising on TikTok, recognizing its popularity with younger members of its audience. But in the wake of the political turmoil over TikTok’s ownership, the company rethought those plans.
“Given the recent turn of events, I’d prefer to take a ‘wait and see’ attitude and get more clarity as to the company’s future before diving in and devoting time and effort towards building a memorable presence with our fans,” said Greg Deligdisch, vice president of marketing for The Halal Guys, in an email to The Information.